How to engage with journalists on social media

Getting on the radar of influential journalists and media outlets.

There is no doubt that social media has revolutionised how news is reported, shared and consumed.

Journalists have access to live and ever-changing information and a way to connect with their audience.

And as a business owner embarking on PR and looking to secure some media coverage - social media is a beautiful free tool waiting to be utilised.

From a PR point of view, we can have the name of a magazine editor, or a list of podcast shows we could pitch ourselves to within SECONDS.

Social media a GOLDMINE for media contacts and getting on the radar of journalists.

Twitter (X) may be twelfth on the list of most social media active users (Statista, 2024) but it’s still a formidable force when it comes to engaging with the media.

In fact, these journalists are the only reason I still have my Twitter account.

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Before we dive in, this article is part of this month’s ‘social media’ themed series so be sure to go back and read these too if you missed them…

The social media trick to get you media coverage this week

Tweaking your social media bios to attract media attention

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And here’s how we can engage with journalists and get on their radar…