Tweaking your social media bios to attract media attention

Social media is absolutely in your secret toolbox when it comes to PR.

When you reach out and pitch yourself to journalists, they may Google you or search your name on social media to find out what pops up.

When a journalist is writing a particular piece and they need comments from experts in your field, they could hit the social media search bar.

If your social media bio is set up right, it could help you secure media coverage.

So, you want the information that pops up to be good. It has to reveal you in your best light and really show who you are INSTANTLY.

Side note: This is a great exercise to do, not just for the potential PR opportunities but because clients will be landing on your profiles and also need to know more about you.

Let’s dive in…

Photo by Austin Distel on Unsplash

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What to include in your social media bio

I cannot tell you how many thousands of social media bios I have read over the years and most make absolutely no sense whatsoever.

Sounds obvious but you REALLY have to showcase who you are, who you help or what you do, and how we can engage with you.

Here’s how to tweak your social media bios in your profile to attract media eyeballs to you and your business…