Tips to get your first piece of media coverage (the 4-step beginners PR process)

Welcome to the first paid subscriber content!

Firstly, hello and happy new year! This is our very first paid subscriber post, and I am beyond thrilled to see you here.

I have SO many ideas for extra PR tips to help you land media coverage for you AND your business.

Here’s a sneak peek at what you can expect to see throughout the year…

• Tips to get your first piece of media coverage.

• Updating your social media bios to entice journalists and what to write.

• How to contact journalists and what to say that will get you featured in their publication.

• Local media campaign walkthrough - a step-by-step guide to securing mentions in your local media.

• Behind-the-scenes access to my PR brain - see how I plan out a campaign (it’s easier than you think!)

• Ready-to-use templates: press releases, emails you can send journalists, editors and podcast hosts, and more.

• Creating a press page for your website - how to do it and what to add.

• Free tools to help you with your PR.

As a super VIP member here, you are also welcome to ask questions and request content too. Perhaps you have a new product coming out and you want to know how to promote it? Or you want to pivot and be recognised for a new niche?

I will answer all questions so please reach out anytime to kw@kerrilwatt.co.uk with your ideas!

So, now let’s dive into the good stuff.

Enjoy!

Kerri

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Landing that first piece of media coverage

“PR is playing the long game.”

I hear this a lot. Of course, it is true (a reputation takes time to build), BUT there are smaller things you can do that will also get you results quickly.

Work smarter not harder, as you will find out, is my motto!

I’ve worked with household name brands and been part of mega complicated PR strategies. So complicated that the sheer mass of emails, Slack notifications and spreadsheets would make your eyes fall out.

Whilst that can be fun (sometimes), I mainly get my kicks out of making it as simple as possible. And working with smaller businesses that don’t have a huge marketing team or London-PR-agency-budget behind them.

Over the coming months, I will be sharing masses of PR tips and varying ideas you can try.

I agonised for far too long on over what to include in this first paid subscriber post because each tip could turn into its own post.

So, for now…

Starting from scratch, what advice would I give you today, to get one piece of media coverage this month?

Photo by Roman Kraft on Unsplash

The following tips to get you started on your PR journey can be smashed in just 30-60 minutes.

Here is my 4-step beginners PR process...